Spotr - “The black box”
Spotr’s platform can get complex, but it's adding a lot of value in a logical way. So we looked for ways to excitingly summarize the process visually, while staying true to the actual functionalities of the tools.
2023
Onky: concept development, style development, scriptwriting, storyboarding, design, animation, sound design
We didn't have to look far for inspiration, as Spotr already very visually describes what they do. With “spots”.
By giving the spots some depth, character and bounce, we immediately found a way to guide the viewer through the different scenes.
By using real imagery in combination with the animations, we made sure the real image sources you'll see on the platform were present in the video.
Concept frames
