For the launch of NeuralMesh, WEKA's marketing team approached me to create a pair of videos to make a big splash. With new branding under their belt, and a strong vision of how they shake things up - I set out to bring their ideas to life. Showing how WEKA isn't just like the others.
direction • storyboarding • additional design • animation
The grid that's built into WEKA's brand, was a great tool for me to visualize abstract ideas along with stock that takes a jab at how content is usually made in the industry. To bring it all together, NeuralMesh's diamond was the perfect beacon of light (literally) to guide the viewer through the videos.
